Brought to my attention on Drawings & Dragons there is this post on the 4e message boards.
To be short, it's a set of powers that is only fluff, and has no mechanical information or benefit.
The other day on /traditional games/, there was a thread about an marketer doing research for an "unnamed company" that was quizzing professional women 20-35 on how they felt about Dungeons and Dragons. (Here's a hint, They don't like it, or you.)
I assume that there are many intelligent college-educated people at Hasbro. Is it flat out ignorance that makes them think they can turn Dungeons and Dragons into a moneymaker like Magic? Don't they realize it's a niche product?
More importantly, don't they know beyond the shade cast by conception of momentary doubt that a product that tries to appeal to everyone appeals to no one?
I am only comforted by the fact that people, in the end, tend to act in the same ways over and over making them statistically like to get the natural consequences for their actions.